But the hat Renaissance is creating a quandary for a generation of men and boys who grew up without learning hat-wearing etiquette from their fathers.

然而，帽子的复兴也给这一代的男人和男孩们带来一个窘境，因为他们没有在成长过程中接受来自父辈关于帽子礼仪的教诲。

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When viewing an episode of TV's Mad Men, for example, consumers could tap on objects, such as Don Draper's hat, to get more information about the items and where to buy them.

FORBES: The gadget may change the way marketers engage consumers.